We are looking for a Digital Marketing Specialist with experience in Google Ads and Meta campaigns, analytics, conversion optimization and the development of digital campaigns for different products and services.
About the role
We are looking for a Digital Marketing Specialist to participate in planning, managing and optimizing digital campaigns for Geolink products, services and client projects.
We value candidates who understand how digital marketing connects with real business goals, sales and measurable results rather than focusing only on clicks and impressions.
What you will do
- Plan, launch and optimize Google Ads campaigns
- Plan and manage Meta Ads campaigns
- Monitor and analyze campaign performance
- Work with Google Analytics 4, Google Tag Manager and Search Console
- Track conversions and analyze user behavior
- Propose and test new campaigns, ads and landing pages
- Perform keyword and market research
- Participate in SEO and content marketing activities
- Prepare reports and recommendations for improving results
- Collaborate with designers and developers to improve campaigns and conversion rates
Required experience and skills
- Hands-on experience managing Google Ads campaigns
- Experience with Meta Ads
- Good knowledge of Google Analytics 4
- Understanding of conversions, attribution and the digital sales funnel
- Experience analyzing results and optimizing campaigns
- Understanding of SEO principles and keyword research
- Good sense of advertising copy and message structure
- Ability to independently plan and organize work
Additional experience that is a plus
- Google Tag Manager
- Google Search Console
- Remarketing and retargeting campaigns
- E-commerce campaigns
- Email marketing and newsletter campaigns
- SEO content optimization
- Landing page optimization and A/B testing
- CRM systems and marketing automation
What we are looking for
We are looking for someone who understands data but also the user behind the numbers. The ability to connect campaign performance with a specific business objective and recommend the next step is important to us.
Candidates who enjoy testing different approaches, analyzing performance and continuously improving campaigns will be a strong fit.
What we offer
- Work across different digital projects and industries
- The opportunity to work on Geolink products as well as client campaigns
- Direct collaboration with designers, developers and project owners
- Flexible working arrangements
- Long-term cooperation and opportunities for professional growth
If you enjoy performance-focused digital marketing and want to work on real projects, send us your CV.